DMW LAUNCHES WEEKLY
DVD VIDEO MAGAZINE
A team of reputed, experienced and recognized professionals and
personalities of Pakistani origin introduced the unique idea of weekly
video magazine in Canada. The aim is to link and promote cultural and
social values and help bring all people and communities closer.
DVD Media World Inc. (DMW) organized the media launch of Bollywood Plus at
the Maple Banquet Hall, Mississauga, on November 19, 2006. It was attended
by a select gathering of mostly renowned and distinguished personalities
Founding members and veterans of Pakistan Television (PTV) Mohsin Sherazee,
Mudabbir Rizvi, Nazimuddin Nazim, and Tasleem Elahi Zulfi, Hazara Singh
Ramta, a famous singer and Punjabi poet of India, Bashir Khan, Badar Munir
Chaudhary, Latafat Ali Siddiqui and Arshad Bhatti, all leading media
personalities of Toronto, addressed the audience and highly praised the
unique idea, professionals and the team effort.
Sherazee said: "The DMW video magazine is a result of innovative
ideas. It will help promote more the Pakistani dramas, which are already
popular in the world."
Singh Ramta said: "This DVD will link countries, love and
Rizvi said: "I am pleased to see so many talented and highly
experienced professionals of Pakistani origin in Toronto. This is really
great. Canada is lucky to have them and must fully benefit from their
skills, talents and rich experience."
Munir Chaudhary of Akhbaar-e-Pakistan said: "This new project will
tremendously help the media. It's a totally different idea otherwise
usually a new journal is launched. He thanked them for not launching a new
journal and instead giving something new and unique to the people."
Khan of Vision of Pakistan said: "The quality of the product could be
imagined with the type of best professionals involved in the
Bhatti said: "It is indeed a very good idea and the product would be
highly successful. People must promote it."
Ali Siddiqui of Canadian Asian News said: "The team is well
experienced, highly qualified and has a vision. This is an era of
professionalism and specialization. We need to follow the pace, changes
Khayal, Resident Director of Manhattan Canada, a highly reputed
advertising agency, acted as MC, welcomed the audience and introduced the
project, which was support by a video show of the DVD magazine. Mirza (Mekiael)
Khorasanee, CEO of DMW, and Shakeel Mirza, Marketing Consultant of DMW,
explained in detail the DMW weekly video magazine concept and scope.
Roshan Khayal said: "This is not an ordinary DVD. It is full of
entertainment and knowledge for people of all ages. Manhattan Canada is
the official advertising agency for the DMW video magazine."
(Mekiael) Khorasanee, CEO of DMW, thanked the team of professionals for
their efforts and tremendous contribution in giving this unique concept a
practical shape. He said: "It will help educate people, create
awareness and bring a revolution in the cultural and social fields. The
idea is purposeful, constructive and positive. Already the response is
very good and we hope to achieve great success. All we need is
encouragement and support."
said: "Bollywood Plus, a weekly entertainment DVD, has been
introduced first time in Canada. It will link expectations. It is priced
$2 per week and new release would be made every Friday and available at
prominent South Asian stores."
said: "We pursued our dreams and found our niche. Only professionals
do work of excellence. The video magazine. It contains best quality of
entertainment segment. The contents are made by us or for us. All programs
in Bollywood Plus are copyrighted and produced by, or exclusively for DVD
Media World Inc."
Mirza, Marketing Consultant of DMW, explained the marketing policies of
DMW. He said: "It will have high quality television, radio and
newspaper advertisements along with flyers & posters to support its
promotion. Those interested in advertising in Bollywood Plus could call at
stated: "Universal Promotions of Amir Shamsi would handle marketing
and distribution rights of the DMW video magazine in Toronto. Ethnic
American Media Inc. has been appointed DMW's first franchise for city of
presented the North American data and said: "The population is
increasing very fast due to mainly immigration. The population of Canada
is 32 million whereas there are 32 million cell users in Pakistan. This
shows the interest of our people in electronics and using latest gadgets.
The media is becoming cheaper and more accessible. The next evolution is
the DVD. The DVD video magazine too is related to the media."
Nazim, Bollywood Plus Program Director, said: "This project was
unique, very difficult but not impossible. Our team's hard work, rich
experience and determination made it possible. It will bring India and
Pakistan and South Asians in North America and Europe closer. Indian films
are popular in Pakistan whereas Pakistani dramas in India. This interest
of public will click and work. It will be a tremendous contribution in
bringing people and countries closer."
said: "The video magazine contains 2 hours of action packed South
Asian entertainment. It includes news, gossips, latest happenings, dramas,
comedy programs, quiz shows, weekly and annual prizes and many more. It
has most comprehensive & fun source of entertainment for the South
Asian community in North America and Europe. There is no time restriction
like television. The viewing is 24/7 on DVD and website (www.bollywoodplus.org).
Tribute was paid to the great Dadasaheb Phalke, the founder of Bollywood,
who made the first feature film of South Asia in 1913. His portrait was
The main attraction of the program was the audio video presentation
between Nazimuddin Nazim, Programs Director, and Roshan Khayal, MC and
Resident Director of Manhattan Canada. Nazimuddin Nazim while having a
conversation from recorded interview appears live on the stage. The timing
and coordination of the presentation was greatly praised and applauded by
Hashmi of Canpak Chamber of Commerce highly praised the efforts of the
team and launching of the DVD video magazine. He, however, said the
launching could have been made in a much better planned and organized way
keeping in view the over half a million dollar investment quoted by the
DMW CEO. Also, free distribution of 5,000 DVDs to the people would have
made much difference in promotion of the project. He wished the team great
WINNER OF FREE EXPRESSION AWARD 2006
Javed Zaheer (Masters in
International Relations), Canadian of Pakistani Origin (CPO), Professional
Freelance Journalist, Veteran Active Member (VAM) of Toronto Press
Club, Member of The Ontario Club, Member of National Ethnic Press &
Media Council of Canada (NEPMCC), Council Member of Karachi Press Club
(Pakistan), served as Senior Sub-Editor of one of the world's reputed and
Pakistan's leading English Daily DAWN (1986-1999). Associated with
Journalism Profession since 1974 and believes in fierce and free
expression. Address: 1709-35 Thorncliffe Park Drive, Toronto,
Ontario, M4H 1J3, Canada. Tel # (416) 696-0981.Email: firstname.lastname@example.org,